Letters

Writing good sales letters is an important part of any Internet business. You can post your sales letter on the main page of your Web site and send letters to ezines or other places you want to announce your product. Sales letters are used a lot for marketing. The trick to writing sales letters is to focus on the benefits your products bring to the consumer (first, you can make a list of all of the features of your product) in order to grab his or her attention.

You can provide evidence to back up claims about your product. Give facts, testimonials, success stories, figures, or research results. These additions can make your sales letter more convincing.

Remind your readers of the painful embarrassing problems they have and then provide them a tried and true solution—your product!

Add hope to your letter: hope for a better life, health, or money depends on your product. This is what people are really searching for on the Internet, and they will pay for it. Also remember to show visitors you are an expert in your field, because they will not buy from an amateur.

Your letter’s title

The title for your sales letter should contain your most important keywords, so that when your visitors look at the title it will immediately catch their eyes and inspire them to read the sales letter in its entirety.

The letter body

Use the body of your sales letter to put forth your message and reveal the details about the product to your readers.

Here is a sale letter formula you can use to boost your sales:

* Tell a story. The main theme of the story is about your product. Tell how this product makes your life better and how it can do this for your clients too. You have to make a story that will keep your visitors reading until you convince them that what you are offering is exactly what they need.

*Ask a question. "Do you have financial problems?" This is a good way to start your sales letter. Ask a question that appeals to your visitors' interests and directs their attention to the problem. Then offer your product as a solution to the problem. That's the best way to make a sale.

When you describe your product, use your most important keywords, but don't make your description too long. Try to keep the sales letter to one page for the best results.

Instant access

These phrases can increase your sales by 200 percent. They are proven to turn visitors into buyers. Each phase tells them that they can download your product now.

"buy now”
“instant access”
“download it now”
“click here to order”

You should also be sure to tell your customers that ordering on-line is safe and secure. After they finish paying, they can download the product immediately.

Add urgency to your sales letter:

Here are techniques that you can use to add urgency to your sales letter:

*Limit the number of bonuses, or limit the time that you can guarantee visitors they will receive the bonuses.

*Put a deadline on your site that says whoever buys in the next week or the next month will receive some discount. After the deadline for one special passes, you can offer a new one.

*Say "just the first 100 or 200 will receive the discount or bonus."

* Make it a limited quantity.

It's important to add a sense of urgency to your sales letter to encourage your prospects to act right away. Otherwise, they may say, "Yes, I need this product and want to buy it, but I'll do this tomorrow." Afterward they may forget or be unable to find your site again.

Power words to include in your sales letters

You can use the following words to describe your sales offer. These words are convincing, and using these words will help your sales letters garner more responses.

Free, Wonderful, Useful, Unique, Security, Professional, Complete, Gift, Powerful, Unlimited, Interesting, Secrets, Terrific, Lifetime, Amazing, Rare, Proven, Special, Wealth, Attractive, Endorsed, Valuable, Expert, Beautiful, Miracle, Revealed, Information, Helpful, Excellent, Full, Popular, Easily, Superior, Immediately, Absolutely, Unusual, Tested, Remarkable, Quality, Direct, Discount, Magic, Improve, Guaranteed, Fascinating, Exclusive, Successful, Revolutionary, Profitable, Latest.