don't forget to bookmark us (CTRL-D) What your site must
contain:
"About" page
This page helps add credibility to your Web site and your business. Create a page on your Web site called "about," and include the following:
* Your name and your address.
* Your phone number and your e-mail address.
* Description of your company.
* Description of your business.
* Your personal or professional biography.
* Photograph of yourself.
Privacy statement
You should create a page on your Web site called "privacy." On this page you will inform your visitors how you will use the information you collect from them (i.e. their e-mail address or other personal information). For example you can tell them why you are collecting their e-mail address. Will you reveal the e-mail address to any third party or not? If you have links of any outside Web sites, let your visitors know that you are not responsible for the content. Tell them why you may track their IP addresses.
Remember to include your contact information at the end of this page for anyone that has any questions about your privacy statement.
Here is an on-line tool to create your privacy statement, just complete a questionnaire and the site will generate your privacy statement.
You can create your privacy statement on-line with this free wizard:
Guest books
By including a guest book on your
site, you can let your visitors write what they want. This way you
can get an idea of what they think. You can also have your
own comments page. People visiting your homepage can leave messages
for you, so you can communicate with them
or thank them.
The installation of a guest book is easy. How you do this depends on the guest book you are using, here are a few programs you may want to consider:
Demo of guest books from
a-free-guestbook
Copyrights
A copyright is a form of protection
provided by law. The copyright gives the owner the exclusive right
to reproduce his work, distribute copies of his work for free or by
sale, loan, lease, or rental. The symbol for copyright is ©.
It is illegal for anyone to violate any of the rights provided by the copyright law to the owner of the copyright.
Copyrightable
works include the following categories:
1.
Literary
works.
2.
Musical
works, including any accompanying words.
3.
Dramatic
works, including any accompanying music.
4.
Pantomimes and choreographic works.
5.
Pictorial, graphic, and sculptural works.
6.
Motion
pictures and other audiovisual works.
7.
Sound
recordings.
8.
Architectural works.
Click on the links below to access copyright forms and information on how to obtain copyright protection.
Testimonials
One great way to build more credibility for your site and your business is posting your customer's testimonials on your Web site. This will make your visitors believe that your product is worthy.
A good testimonial may be one of the most powerful marketing tools available.
It is always best (and honorable) to post real testimonials in your Web site; I mean authentic testimonials written by real people. Nevertheless there are testimonial generators, like this one resourceseo .
Money back
guarantee
Guarantee your customers money back if they don't like your product. This gives them a solid, no-risk, guarantee "for 30 days, 6 months, 1 year,” depending on the product you offer. Providing a guarantee will remove your customer's fear of buying and make him or her feel confident. It will also increase your credibility and your sales. But remember, you must honor all refund requests. When you receive refund requests you have to give the refunds. Don't worry, it always happens with any business.
Note:
When someone purchases your product, send him or her an
e-mail. Thank the customer for the purchase, ask whether he or she
has any questions, and make certain everything was received as
expected. This step will go a long way toward reducing the number of
requests for refunds.
Don’t be afraid of those people who will buy your product, use it, and then ask for a refund. Because companies like ClickBank or PayPal already know which people have done this before, they will ban them from buying more.
Encourage
bookmarking
More than 35 percent of Web site traffic comes from bookmarked repeat visits. You have to encourage your visitors to bookmark your site; it will give your site more traffic. You can simply add a sentence at the top of your site, saying "press Ctrl+D to bookmark this page." When a visitor clicks Ctrl+D it will add a link to your site in their favorites folder.
If you want a bookmark script to add to your Web site you can get some from these sites:
Recommend your
site
Another way to get free advertising and more traffic to your site is by adding a function like "tell your friends about us." If your visitors like what they are reading, they can tell their friends about it.
Download free "recommend my site" scripts here:
Feedback
Create a page on your Web site called "feedback," and post a form on this page to enable your visitors to ask questions about your products or send you suggestions on how to improve your Web site and products. It is very important to answer visitors’ questions as quickly as possible. This step will help you make more sales.