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Taking Orders
If you are going to create a successful business on the Internet, you will have to accept payments online. Accepting credit card payments on-line will increase your sales rapidly. With today's advanced technology, you can accept payments from your customers automatically and directly at your Web site.
By accepting the payments on-line your conversion rate will be
raised dramatically.
Conversion rate – is the rate at which people purchase your product. Let's say 100 people visit your site and 10 of them purchase your product; your conversion rate would be 10 percent.
Accepting credit cards on-line will boost your sales by nearly 350 percent. Why? These days about 85 percent of Internet customers are making purchases with their credit cards. Using this method also makes your customers trust you more.
By accepting credit cards, you can sell your
product 24 hours a day, 7 days a week to buyers all over the world safely
and securely.
There are two common
methods to accept credit cards online:
-By creating a merchant account, you will pay one monthly fee and all the profits of yours sales will be yours to keep.
-By creating a third party credit card processor, you will pay a setup fee and the company will charge a percentage for every sale you make.
Nevertheless, I prefer to choose a third party credit card processor. This enables you to start your business with no risk, especially until you know how much you are likely to make in sales.
The two options to process orders on-line:-
1- Merchant account
Here you have to make arrangements with your bank or an on-line company. A merchant account is an account held at a bank that will be responsible for charges accepted by a merchant. It's not always easy to obtain one because not all banks will accept the risk to do so (if the merchant accepts the credit card, takes the money and runs away without delivering the product, the bank is responsible for paying all the charges back).
If you want to get a merchant account, here are a few resources:
2- Use third party
credit card processor.
To use a third party credit card processor, you will have to set up a form or link on the order page of your site. The service provider will do all the work for you, but they will take a percentage of every sale they process. This is how most of the marketing sites on the Internet work.
Here are some of the best third party credit card processors. They will help you get you set up accepting cards without any fees: